A New Look for Time-Honored Brands — Liaoning Chaohua Pharmaceutical
Release Date:
2020-07-30
There is a well-known saying in the field of traditional Chinese medicine: “Spleen deficiency gives rise to all diseases.” Many serious illnesses, in fact, originate from spleen deficiency. Therefore, if one wishes to enhance overall health and stay free from illness, the best approach is to prevent spleen deficiency from developing in the first place. However, as the pace of modern life accelerates, more and more people are neglecting their daily routines and dietary habits; over time, this leads to increasingly severe spleen deficiency. This is especially true for many children, whose privileged living conditions often result in picky eating and a lack of appetite, seriously hindering their growth and health. Shanpu Jianpi Granules demonstrate excellent therapeutic efficacy in treating zinc-deficient children aged 1–7, as well as symptoms such as anorexia, pica, recurrent oral ulcers, and upper respiratory tract infections that arise from spleen deficiency and food stagnation. The primary ingredients include hawthorn, fresh sea buckthorn, and zinc gluconate, making it particularly suitable for infants, the elderly, and pregnant women who suffer from growth retardation, malnutrition, anorexia, recurrent oral ulcers, and skin acne due to zinc deficiency. The manufacturer of Shanpu Jianpi Granules, Liaoning Chaohua Pharmaceutical Co., Ltd., is located in Longcheng District, Chaoyang City. 
Liaoning Chaohua Pharmaceutical Co., Ltd. was established in 1967 and is located at No. 112, Section 4, Heping Street, Longcheng District, Chaoyang City, Liaoning Province. The company occupies approximately 45 mu of land, has a registered capital of RMB 21 million, and is engaged in the research, development, production, and sales of traditional Chinese medicines, health supplements, and disinfectant products. It is recognized as a national-level high-tech enterprise and a key leading enterprise for agricultural industrialization at the city level. The company employs 158 staff members, including 3 senior technical personnel, 5 mid-level technical personnel, and 2 internationally and domestically recruited high-tech professionals, and holds one patent. The “Chaohua” trademark is a well-known trademark in both Liaoning Province and Chaoyang City. 
The company holds 84 drug approval numbers, including two nationally exclusive products—Shanpu Jianpi Granules and Niuhuang Qingfei Tablets—as well as a range of other traditional Chinese medicines such as Shenqi Granules, Tianma Headache Tablets, Shujin Huoluo Pills, Qufeng Shujin Pills, Huoxiang Zhengqi Pills, Xia’er Niuhuang Qingfei Powder, and Chuanxiong Chajiao Powder. Its proprietary Chinese medicinal decoction pieces primarily include Atractylodes, Motherwort, Astragalus, Scutellaria, Platycodon, Isatis Root, Sophora, and Saposhnikovia. Health foods that combine medicinal and dietary properties comprise Chaga Mushroom Extract, Spleen & Stomach Harmony Granules, Sandthorn Granules, Immortal Grass Harmony, and Water谷 Harmony, among others. Disinfection products include alcohol, 84 Disinfectant, and no-rinse disinfectant gel. Currently, the company is capable of manufacturing over 500 varieties of tablets, granules, pills, powders, Chinese medicinal decoction pieces, health foods, and disinfection products, with an annual production capacity of 500 tons of Chinese medicinal decoction pieces; 30 million bags of granules (and powders); 200 million tablets; 20 million pills; 80 tons of health foods; and 5 million bottles of disinfectants. Its products are now distributed nationwide. 
The company has specially established the “National Medicine Hall,” inviting renowned physicians from both within and outside the province to provide on-site consultations and regularly hosting lectures on traditional Chinese medicine. At the same time, in response to market demand, it offers integrated online and offline services, thereby not only preserving and carrying forward the essence of TCM but also effectively meeting the healthcare needs of the general public.
Strive to build a strong local brand image and highlight the impact of local branding. Liaoning Chaohua Pharmaceutical—a time-honored brand—is now brimming with vitality. 
